Breast Cancer Awareness Month (October) http://www.nbcam.org/ first took place in 1985 when it was organized by pharmaceutical company AstraZeneca. With this health initiative AstraZenca aimed to promote mammography as the most effective weapon in the fight against breast cancer. Today, Breast Cancer Awareness Month is a joint platform for breast cancer charities, such as Susan G. Komen for the Cure, and pharmaceutical companies to raise awareness of the disease and to remind women to be “breast aware” for earlier detection.
“It seems everyone knows someone whose life has been affected by breast cancer”, says Mei Xu, creator and CEO of Blissliving Home http://www.blisslivinghome.com/. “In the United States, breast cancer is still the most common cancer and the second-most common cause of cancer death amongst women. Susan G. Komen for the Cure is an outstanding organization spearheading the fight against this disease, and I hope Blissliving Home can help make a difference by supporting their work.”
With the Breast Cancer Awareness Month Give & Receive shopping event, Blissliving Home will promote two complete collections - Autumn Chic and Harajuku. Both collections feature soft pink tones, the color of the ribbon symbolizing the fight against breast cancer.
Twenty percent of orders placed on all Autumn Chic and Harajuku products in this promotion will be donated to Susan G. Komen for the Cure. As an additional bonus, Blissliving Home will offer customers free shipping.
The Give & Receive shopping event will take place via the Blissliving Home online boutique http://www.blisslivinghome.com starting on Tuesday, September 15 through Saturday, October 31, 2009.
Customers should enter the code SUSANGKOMEN at checkout to participate and to receive free shipping on their orders.
About Blissliving Home
Blissliving Home was established in 2007 as the new interior lifestyle brand for the stylish consumer seeking modern design with a global influence. Everything we create is specially designed to stimulate the senses – from the bold graphics of our signature duvet sets to the unexpected details of our luxurious array of sheets and evocative home fragrances. Our collections are available through our online boutique, catalog business, and select premium retailers. Visit us at http://www.blisslivinghome.com.
About Susan G. Komen for the Cure
Susan G. Komen for the Cure was established in 1982 by Nancy G. Brinker, who had promised her dying sister, Susan G. Komen, that she would do everything in her power to end breast cancer forever. Today, Susan G. Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find cures. Visit Susan G. Komen for the Cure at http://www.komen.org.
For more information please contact
Mareike Finck - mfinck@blisslivinghome.com - 301.816.4224 x 233
Stephanie Tait - stait@blisslivinghome.com - 301.816.4224 x 285
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Established in January 2007, Blissliving Home is the new interior lifestyle brand for the stylish consumer seeking modern design with a global influence. Our product offerings includes bedding, sheets, decorative pillows, candles and home accessories.
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